July 2004
world domination through the stomach
I have to comment on Toyota's new, bold, advertising campaign for their midsize-SUV, the Highlander.
I'm sure all of you have heard the commercials featuring the sporty utility vehicle that end with the catchy phrase "Do it in a Highlander." Well, if you're me (which I'm sure most of you are), you might have originally misinterpreted the announcer while making dinner in the kitchen. With a loud gush of water hurling out of my (our) mouth, the following image pops into my mind:
Fig 1.1. Do it with Highlander.
Now, think about this for a minute. A smelly, immortal, out-of-work and washed up actor by the name of Christopher Lambert proffering his sexual skills and screaming about The Gathering and such while having wild animal sex. Boy does that put a drain on the mojo surpluses for the year or what?
Now, this is what it really should have been:
Fig 1.2. Do it in a Highlander.
Someone, please, enlighten me as to why this is any better? Do it in a Highlander? This commercial suggests I should go out and find the first girl that I see that drives a Highlander and have babies. 500 of them. BABIES!
Hmm, sounds good enough to do.
Well then.
I'm outtie 5000.